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SAP Certified Associate - Implementation Consultant - SAP Emarsys Sample Questions (Q63-Q68):

NEW QUESTION # 63
You want to see an engagement summary for Mobile Engage Push and SMS channels for a given month.
Where can you find this report in Analytics?

A. Value Measurement
B. Revenue Analytics
C. Campaign Analytics
D. Strategic Dashboard

Answer: C

Explanation:
To view an engagement summary for Mobile Engage Push and SMS channels:
* Option B (Campaign Analytics):Correct. Campaign Analytics provides detailed engagement metrics (e.g., sends, opens, clicks) for specific channels like Mobile Engage Push and SMS over a selected time period, such as a month.
* Option A:Incorrect. Revenue Analytics focuses on revenue attribution, not channel engagement.
* Option C:Incorrect. Value Measurement is for ROI and business value, not detailed engagement summaries.
* Option D:Incorrect. Strategic Dashboard offers high-level KPIs, not channel-specific engagement details.The SAP Emarsys Help Portal under "Campaign Analytics" confirms this.References:SAP Emarsys Help Portal - "Campaign Analytics" (https://help.emarsys.com/).

NEW QUESTION # 64
You delete a contact in SAP Emarsys. Which of the following happens? Note: There are 3 correct answers to this question.

A. The contact is deleted from the SAP Customer Data Platform immediately.
B. The contact is deleted from all marketing campaigns, past and present.
C. The contact rewards data in Loyalty is deleted.
D. The contact purchase data in Smart Insight is deleted.
E. The contact is deleted from all contact lists.

Answer: C,D,E

Explanation:
Deleting a contact in SAP Emarsys:
* Option A:Correct. Purchase data in Smart Insight is removed as it's tied to the contact.
* Option B:Correct. The contact is removed from all contact lists in Emarsys.
* Option C:Correct. Rewards data in the Loyalty module is deleted with the contact.
* Option D:Incorrect. Deletion in SAP CDP depends on integration settings and isn't immediate.
* Option E:Incorrect. Past campaign data remains for reporting; only future sends are affected.The SAP Emarsys Help Portal under "Contact Management" details deletion effects.References:SAP Emarsys Help Portal - "Contact Management" (https://help.emarsys.com/).

NEW QUESTION # 65
What can you do with Relational Data in SAP Emarsys? Note: There are 2 correct answers to this question.

A. You can add new products to your product catalog.
B. You can display product recommendations.
C. You can use it to improve personalization and segmentation.
D. You can create segment definitions by connecting different data tables.

Answer: C,D

Explanation:
Relational Data enhances SAP Emarsys capabilities:
* Option B:Correct. It allows segment creation by joining data tables (e.g., purchases and preferences).
* Option C:Correct. It improves personalization and segmentation by leveraging external data.
* Option A:Incorrect. Product recommendations rely on Predict, not Relational Data directly.
* Option D:Incorrect. Product catalog updates are separate from Relational Data.The SAP Emarsys Help Portal under "Relational Data" confirms segmentation and personalization uses.References:SAP Emarsys Help Portal - "Relational Data" (https://help.emarsys.com/).

NEW QUESTION # 66
You need to update some existing contact records using the SAP Emarsys Customer Engagement API. Which HTTP method should be used when calling the API?

A. PUT
B. POST
C. GET
D. DELETE

Answer: A

Explanation:
For updating contacts via the SAP Emarsys API:
* Option C (PUT):Correct. The PUT method is used to update existing contact records by specifying the contact ID and new data.
* Option A:Incorrect. POST is for creating new resources, not updating existing ones.
* Option B:Incorrect. DELETE removes contacts, not updates them.
* Option D:Incorrect. GET retrieves data, not modifies it.The SAP Emarsys API Documentation under
"Contact Endpoints" specifies PUT for updates.References:SAP Emarsys API Documentation -
"Contact API" (https://dev.emarsys.com/).

NEW QUESTION # 67
You are an account owner. You want to add a new administrator with access to Smart Insight. Which user role do you select?

A. Operator
B. Administrator
C. BI Administrator
D. Account Owner

Answer: C

Explanation:
In SAP Emarsys, user roles define access levels:
* Option C (BI Administrator):Correct. The BI (Business Intelligence) Administrator role is specifically designed to provide access to Smart Insight, which includes advanced analytics and reporting features like revenue and customer lifecycle data.
* Option A:Incorrect. Account Owner has full access but is typically reserved for the primary owner, not a new admin.
* Option B:Incorrect. Administrator has general access but lacks specific Smart Insight permissions unless customized.
* Option D:Incorrect. Operator is a limited role for basic tasks, not analytics access.The SAP Emarsys Help Portal under "User Management" details the BI Administrator role for Smart Insight.References:
SAP Emarsys Help Portal - "User Management" (https://help.emarsys.com/).

NEW QUESTION # 68
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